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How we Plan to make cars more affordable in Portugal - marketing plan
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.23 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This business plan for an online vehicle marketplace with twist was carried out within the scope
of our master thesis project, for the final master’s degree in Management, with the guidance of
Professor Euclides Major. The development of this business plan aimed to transmit all our study
towards the plan to build a successful company and use our learnings to continue scaling it after
submission. We had the opportunity to explore all areas within a business as a team and gained
valuable insights into the Portuguese car market and how it works.
Descrição
Palavras-chave
Marketing budget Target Quality drivers segment Positioning Persona Ideal customer Influencer campaign Facebook ads Customer journey