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Dealster - how we plan to make cars more affordable in Portugal - disciplined entrepreneurship: 24 steps to a successful startup
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.82 MB | Adobe PDF |
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Resumo(s)
This business plan for an online vehicle marketplace with a twist was carried out within the
scope of our master thesis project, for the final master’s degree in Management. The
development of this business plan aimed to transmit all our study towards the plan to build a
successful company and use our learnings to continue scaling it after submission.
In addition to a group part explaining the business idea and exploring other aspects such as
validation, key factors for success, mission, vision, goals, and values, this paper includes one
of four individual contributions to the original group project: the application of Bill Aulet’s
framework from his book “Disciplined Entrepreneurship: 24 Steps to a Successful Business”,
which offers a different approach to a traditional business plan.
Descrição
Palavras-chave
Market segmentation Serviceable addressable market Serviceable obtainable market Persona Value proposition Decision making Revenue streams Pricing Customer lifetime value Customer acquisition costs Minimal viable business product