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How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other speciality - development of a branding strategy and service assortment plan
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| 6.38 MB | Adobe PDF |
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Resumo(s)
The oral care sector in Portugal has been historically defined by shortcomings of the public
sector. Such as lead to highly competitive and saturated environment with an increasing number
of active oral health professionals. Thus, the purpose of this report is to carefully analyze the
ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new
sub-brand with exclusive payment options that offers consumers an integrated high-quality service.
Descrição
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Cuf dental medicine Marketing plan Integrated marketing communications Services marketing Branding strategy Brand identity Service strategy Future roadmap