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Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
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| 1.16 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In a time where consumers have just faced a global pandemic and are now dealing with price
inflation and war tension, this Work Project shed light on the effects of this scenario on the
consumption habits of skincare amongst young consumers in Portugal. The findings of this
research highlight the switch from make-up to skincare during the lockdown, the low
perception of price changes in this category, and the rising need for highly personalized
products to capture and retain consumers.
Descrição
Palavras-chave
Skincare Mass market Consumer behavior Covid-19 Inflation Portugal