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This Work Project examines the evolution and variation of business models within
the Online Video Gaming Platform Industry. In the present paper, an in-depth analysis
focused on the recent business model of cloud gaming is provided. The analysis points out
that the key resources build the majority of theCost Structure of the business model. Revenue
streams derive mostly from fees to access the games, which are predominantly subscription
fees. Further, specific advantages and weaknesses of the business model are outlined, and
overriding recommendations are presented to strategically optimize this business model. To
conclude, key insights and limitations as well as future research are discussed.
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Business model Value Cost structure Revenue streams Profitability Cloud
