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How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 14.38 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades
is a new player in the energy market that focuses on energy management. This report presents
a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The
report includes four additional sub-reports that deeper explore the following topics:
Segmentation, Targeting and Positioning, People and Process; Communication Plan; Brand
Identity, Service and Physical Evidence; and the Pricing Strategy tied with the Distribution
Channel choices. The objective of the report is to create a breakthrough in consumer-based
Energy Communities for Greenvolt Comunidades in Portugal.
Descrição
Palavras-chave
Greenvolt Greenvolt comunidades Energy communities Renewables Sharing energy solutions Breakthrough Marketing plan Poupança uUnida