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User acceptance of non-fungible tokens in the fashion industry: an extended technological acceptance model
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Resumo(s)
This research aims at investigating factors influencing user acceptance of NFTs within the
fashion industry based on the extended Technological Acceptance Model. Furthermore,
consumer perception of fashion NFTs is explored. The study uses a quantitative research
method using an online questionnaire with a semantic differential scale. Based on 203
responses it was found that social norm, self-efficacy, perceived curiosity, and perceived
pleasure are positively impacting perceived usefulness and ease of use, which in turn are
positively influencing attitude towards technology and the consumer intention of interacting
with fashion NFTs and value perception reflecting a negative influence on behavior intention.
Descrição
Palavras-chave
Non-fungible tokens Nfts Blockchain Tam Technology acceptance model Fashion User acceptance