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Autores
Orientador(es)
Resumo(s)
Visa inc. is one of the market leaders in the payment
industry. As consumer preferences are changing towards
cashless, digital and innovative payment products, the
industry has been evolving recently. Visa’s potential to
remain market leader depends on its to further innovate its
product and service offerings. Moreover, Visa needs to be
able to react to regulatory changes mostly related to
cybersecurity and data protection. When forecasting Visa’s
financials a positive development is assumed of Visa and
the overall payment industry. Additionally, a scenario
analysis takes into account the success factors and risk
factors described in the industry overview. It results in a
higher probability of a good case scenario with Visa being
able to respond to consumer and regulatory changes and
maintaining their market position.
Descrição
Palavras-chave
Payment industry Visa inc. Equity research Forecasting
