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Philip Morris In A Dying Industry - The Creative Destruction Of The Cigarette

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This report represents an equity valuation of Philip Morris International Inc., one of the leading tobacco firms worldwide. For this, an intrinsic valuation in form of a DCF model and a relative valuation based on multiples and transactions was conducted. A target share price of $108.16 was derived which depicts a Buy recommendation and a total upside potential including a dividend of 10.79%. The firm was valued especially in light of its shifting business model and a clear focus towards Risk-Reduced Products going forward. Additionally, scenario and sensitivity analyses were performed.

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Philip Morris international Equity research valuation Tobacco Reduced-risk-products

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Licença CC