Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15686
Título: “The impact of online ratings on video game sales”
Autor: Caballero, Luis
Orientador: Martinez, Luís Fructuoso
Palavras-chave: Video games
Online reviews
Online marketing
Ewom
Data de Defesa: Jun-2015
Resumo: Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation® 3 and Xbox® 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relationship thus suggesting that quality of a title explains little the commercial success of a video game and instead this should cover a wider range of factors. Afterwards, we compare results to previous ones and discuss the managerial implications for upcoming gaming generations.
URI: http://hdl.handle.net/10362/15686
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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