A carregar...
Publicação
Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 4.47 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In today’s world, the trend of digitalization and globalization is undeniable. Covid-19 spurred
digitalization, and SaaS models proved their power on a global scale. However, rapid change,
digitalization, and global competition demand rethinking and generate new perspectives on
traditional internationalization theories for software enterprises. This paper
“Internationalization in the Cloud: An Explorative Study of B2B SaaS Provider into the Iberian
Market” discusses elements that influence the internationalization of B2B SaaS businesses to
Iberia. A thorough investigation of (1) Internationalization theories in the context of SaaS
enterprises and (2) Challenges and drivers within Iberia, differentiating between Spain and
Portugal, is conducted. The qualitative approach and the interview process with 23 interviewees
in senior positions at B2B SaaS firms that have expanded to Iberia add to the existing literature
of internationalization theories. Furthermore, drivers and challenges within Iberia are discussed,
and practical suggestions for a successful SaaS internationalization are given.
Descrição
Palavras-chave
Internationalization Cloud B2b Saas Iberia Key factors