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Analysis of Portugal´s macroenvironment in the view of digital transformation of smes using the peste framework - exploration of envirnomental factors
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Resumo(s)
The Digital Transformation has revolutionized entire sectors in
recent years. Yet, SMEs struggle to successfully implement such
profound organizational transformation and thus jeopardize their
competitiveness in the long term. Scholars study internal,
company-related factors almost exclusively, whereas external
factors are only sparsely considered. Therefore, this thesis applies
the PESTE-framework to investigate external factors affecting
the digital transformation of Portuguese SMEs. This section
explores environmental (e.g., consumer behavior/readiness)
aspects in Portugal, benchmarking and analyzing possible
influence on SMEs’ digital transformation. Based on these
findings, recommendations were developed, including
interdisciplinary data collection processes, innovation hubs,
tailored trainings, and trust seals.
Descrição
Palavras-chave
Digital transformation Smes Portugal External factors Peste-analysis Environmental factor