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The future of the automotive dealer network for premium manufacturers
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Orientador(es)
Resumo(s)
This paper aims to analyze the current trends and challenges of the Automotive Industry and
identify the main drivers of transformation within the sector. The ongoing developments of
digitalization and society’s increasing interest in e-commerce and constant connectivity
challenges the industry and means that automotive manufacturers are reconsidering their retail
models. This research investigates how premium car brands should align their strategic decisions
to create a dealer network that fulfills the current needs and desires of the customers. A
thoroughly developed online survey provides valuable market insights into the customer
preferences and how to effectively use them through specific recommendations.
Descrição
Palavras-chave
Technology adoption Digitalization Premium brands Automotive retail Sales network strategy