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Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
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Resumo(s)
The following research paper evaluates through a strengths, weaknesses, threats, and
opportunities analysis how competitive rights owners can be with an over-the-top Direct-to Consumer streaming platform. The strengths and weaknesses will be assessed through the five
components of the business model canvas. It was elaborated that the data collection and close
relationship to sports fans is a relevant strength. The loss of media rights revenues, in contrast,
is an important challenge for right owners when relying exclusively on their OTT platform. An
analysis with the BCG-Matrix showed that the D2C offer of rights owners has currently a
question mark status.
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Palavras-chave
Strategy Business model Sports Swot analysis Streaming Direct-to-consumer Over-the-top