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The implications of covid-19 and brexit on generations y and z-s behaviour, and how can city hotels in the United Kingdom react - inbound leisure travel market outlook
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Resumo(s)
The pandemic disrupted businesses across the globe and the hospitality industry is among
the hardest hit. This study investigates the impacts of COVID-19 and Brexit in hospitality
consumption of Gen Y and Z – the cohorts that will shape the future of travel – while
exploring how can city hotels in the United Kingdom recover. To assess the travel market
outlook and support hotels in establishing responsive strategies that match the latest
trends, the perspectives of both experts and consumers were evaluated. Findings lead to
an optimistic outlook for the recovery of the inbound leisure travel market shaped by the
younger generations.
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Tourism Covid-19 Generation z Hospitality Generation y United Kingdom City Hotel Brexit Inbound leisure travel