Entrepreneurial growth through investor trust creation - the case of a sustainable fin-tech start-up

Abstract

This field lab examines the importance of trust creation in the crowdlending market. Along the case study of GoParity, a social crowdlending start-up, past measures strengthening the trust of private investors in the platform are investigated. Thereafter, the evaluation report concentrates on future growth opportunities for GoParity through fostering investor trust by analyzing current challenges and providing holistic recommendations and implementation. The teaching note offers a recommended approach for instructors to put the case study in a broader perspective whilst focusing on the current and future opportunities, risks, and the role of trust associated with the crowdlending market.