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An internationalization strategy: what is the best country for the further international expansion of trade republic
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Orientador(es)
Resumo(s)
This work project aims to identify a target country and market entry strategy for the further
expansion of Trade Republic. Therefore, a literature review on Fintech companies and
internationalization strategies was conducted. The research method used in this paper was a
quantitative analysis of primary and secondary data. First, a country ranking for 70 relevant
countries was developed by using 20 variables to evaluate the market attractiveness. Thereafter,
an online survey was sent to people that live in the three most suitable countries to gather
primary data. Based on that data, Switzerland was identified as the target country.
Descrição
Palavras-chave
Fintech Internationalization strategy Switzerland Ireland Luxembourg