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Scenarios for the future of the agrifood industry - strategic recommendations and future steps for acembex - the scenario of -grains for the gains-
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In this work project, foresight methodology was employed to develop scenarios aimed at
improving company X’s decision-making process. The project focuses on the globalization of
grain trading companies and considers potential developments up until 2030. The scenarios
were generated using the Intuitive-Logics School approach, and driving forces were identified
through an analysis of the external environment using the STEEP framework and the clustering
method. Key uncertainties were determined through a survey completed by X’s employees
using Delphi statements. The results of this survey were used to develop four contrasting
scenarios, which were then strategically analyzed to provide recommendations for X.
The thesis covers the scenario, “Grains for the Gains” resulting from the configuration of the
two key uncertainties: low degree of regionalization with global sourcing and high acceptance
of substitute and alternative products for animal protein.
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Foresight Scenario planning Business strategy Uncertainty Driving forces Trade Agrifood Grain