A host of industries and technologies should now focus on its transformation strategy

Abstract

Fears of digitalization affect companies currently dependent on physical printing, in a highly competitive and unstable market. This is one of the big challenges Eastman Kodak Company (Kodak) must face, along with internal problematic cost structures and aging infrastructures that may affect the future of the company, if not addressed in the short term. A comprehensive company, market and competition analysis is conducted in this report so that a recommendation can come out for investors looking to for profitable opportunities