| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.21 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project is based on a Field Lab (FL), which challenges students to develop a start-up
in a real context.
The following thesis is based on a recent scientific finding and its marketability. Throughout
the FL, the student group investigated a pressing issue and its repercussions on society. The
students pursued the development of a plan through an investigation of all stakeholders
involved and backed the material with current industry data in order to provide a novel and
distinct solution to the issue. The following thesis depicts a marketable solution that includes
managerial, financial, operational, marketing, and branding strategies.
Descrição
Palavras-chave
Science-based Greentech Entrepreneurship R&D Sustainability Social Start-up Pfas Strategy Business plan Innovation
