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Decision factors of corporate venturing strategies with a focus on the strategy “partner”
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Decision factors of the corporate venturing strategy: partner
This field lab is exploring decision parameters of different corporate venturing strategies with
a focus on the strategy “partner” asking when which strategy leads to the most effective
outcome in the context of corporate innovation. Hence, the objectives are to explore the
decisions for “build”, “buy”, and “partner” in the business environment, giving a definition, an
overview of the decision factors and a use case. A framework for when to decide on which
strategy to use was established by evaluating self-conducted expert interviews and data from
literature.
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Corporate innovation Corporate venturing strategies Venture building Corporate venture capital Venture partnerships Open innovation