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How do Facebook users interact and what are the underlying reasons that trigger these interactions
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This research was conducted to understand how Facebook users interact and the
underlying reasons for doing so with a focus on one-to-mass communication
interactions. Different methods and sources were used to generate accurate and
valid insights. It was discovered that liking, groups, commenting, events and
sharing are essential interactions, whereby liking, commenting and sharing were
investigated in more detail. This investigations proves that emotions do trigger
these three interactions; The most influencing emotions are Surprise/Wonder,
Deep Respect/ Impressiveness and Fun/Joy. Moreover a variety of specific factors
that trigger each of the interactions are revealed.
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Palavras-chave
Facebook Social network behavior Online interactions Emotions