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Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
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| 4.32 MB | Adobe PDF |
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Resumo(s)
This work project examines the development process of Infantly, a proposed sustainable
fashion rental service for babies in Germany. Using the Lean Startup framework, the project
identified the key characteristics and strategic focus of the business concept and gained
external validation from the baby clothing industry. Surveys and interviews revealed
parental interest and resulted in sales of €343.50. This paper outlines Infantly's future,
proposing that the platform should prioritize sustainable brands, promote its benefits, and
focus on outerwear to reduce garment waste and contribute to a more sustainable fashion
future.
Descrição
Palavras-chave
Baby clothing Circular economy Entrepreneurial journey Fashion rental service Lean startup framework Platform economy Sustainable business model