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Internationalization field lab of Ps: an in-depth analysis of Sweden
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.06 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Internationalization is a strategic challenge for small companies. This paper aims to provide an
analytic procedure for the Portuguese luxury real estate agency of PS by defining the target
market for expansion, an appropriate market entry mode, and an applicable marketing plan
along with a financial forecast. Firstly, literature regarding the differences among export and
foreign direct investment entry modes were analyzed. Secondly, it was performed an in-depth
analysis of Sweden, which revealed to be an attractive country apart from the competitive
landscape and the market and company sales potential, which, among others, are negatively
affected by the Scandinavian culture.
Descrição
Palavras-chave
Internationalization Market selection Entry strategy Strategic analysis