Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/15540| Título: | Integration of speech-processing technologies into Activobank's client interaction process |
| Autor: | Ribeiro, Pedro Sebstião Ribeiro Estorninho da Mata |
| Orientador: | Faroleiro, Paulo |
| Palavras-chave: | Speech-processing technologies Retail banking Digital banking |
| Data de Defesa: | Jan-2015 |
| Resumo: | This dissertation analyzes the possibilities of utilizing speech-processing technologies to transform the user experience of ActivoBank’s customers while using remote banking solutions. The technologies are examined through different criteria to determine if they support the bank’s goals and strategy and whether they should be incorporated in the bank’s offering. These criteria include the alignment with ActivoBank’s values, the suitability of the technology providers, the benefits these technologies entail, potential risks, appeal to the customers and impact on customer satisfaction. The analysis suggests that ActivoBank might not be in a position to adopt these technologies at this point in time. |
| URI: | http://hdl.handle.net/10362/15540 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Ribeiro.P_2015.pdf | 295,21 kB | Adobe PDF | Ver/Abrir |
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