Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15540
Título: Integration of speech-processing technologies into Activobank's client interaction process
Autor: Ribeiro, Pedro Sebstião Ribeiro Estorninho da Mata
Orientador: Faroleiro, Paulo
Palavras-chave: Speech-processing technologies
Retail banking
Digital banking
Data de Defesa: Jan-2015
Resumo: This dissertation analyzes the possibilities of utilizing speech-processing technologies to transform the user experience of ActivoBank’s customers while using remote banking solutions. The technologies are examined through different criteria to determine if they support the bank’s goals and strategy and whether they should be incorporated in the bank’s offering. These criteria include the alignment with ActivoBank’s values, the suitability of the technology providers, the benefits these technologies entail, potential risks, appeal to the customers and impact on customer satisfaction. The analysis suggests that ActivoBank might not be in a position to adopt these technologies at this point in time.
URI: http://hdl.handle.net/10362/15540
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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