A carregar...
Publicação
Promoting the Big Slice Pizzaria and developing key partnerships
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.19 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The Purpose of this Work Project is to develop a Marketing plan, with a special focus
on promotional activities and partnerships’ developments, for the Big Slice, a fast food
Pizzeria that is currently operating in Lisbon, where I'm currently working in the
marketing and promotion department.
The project aims at developing promotions and key partnerships that maximize the
opportunity. For that, I have analyzed the major trends in the food sector in Portugal,
and I have conducted several qualitative interviews among young individuals. Finally I
have developed and implemented various alternative promotions and established
important key partnerships.
Descrição
Palavras-chave
Fast food Big Pizza Quality products Promotions Partnerships