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Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
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Orientador(es)
Resumo(s)
The goal of this thesis is to formulate the internationalization strategy of the partnership
of NMusic with TRACE for entering the digital music market in Morocco. This
research involves a deep characterization of both external and internal aspects that
influence the business operations in Morocco, as well as the identification of the key
drivers of the digital music industry. The internationalization strategy is presented
through the design of the partnership’ business model, with clear definition of the value
proposition, operating model and revenues for the first year of operations in Morocco.
The finding related with this research is that if applied with a fundamentally wellgrounded
strategic approach, the entering in the Moroccan market is feasible.
Descrição
Field lab: Entrepreneurial and innovative ventures