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Publicação
Opportunities and threats for the launch of a smartphone app
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.5 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The following work project illustrates the opportunities and threats of the industry for the
launch of a smartphone app. In the first part, the technological and economic contextual
drivers are analyzed in-depth through the study of key variables for the proliferation of the
industry. In the second part, the characteristics of the market are exposed through a market
assessment including an analysis of the industry rivalry and industry mapping. The political,
legal and ethical concerns emergent from the launch of a new smartphone app are then
illustrated with the use of two case studies.
Descrição
Field lab: Entrepreneurial and innovative ventures
Palavras-chave
Smartphone industry Mobile web App industry