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Publicação
E-loyalty in e-commerce: a study at GIRISSIMA.COM
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.47 MB | Adobe PDF | |||
| 2.3 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Few studies have been conducted on causal antecedents for electronic loyalty regarding
the online fashion industry. In Portugal there is no systematic empirical research in this
area. This study aims to examine e-satisfaction and e-trust that potentially impact eloyalty.
It also examines the impact of price, website design and selection of brands. A
research study was performed at GIRISSIMA.COM and survey responses were 77. The
findings show that e-satisfaction is the main driver of e-loyalty. E-trust, website design
and price affect positively e-loyalty. Additionally, selection of brands was proved to
impact e-loyalty through e-satisfaction and e-trust.
Descrição
Palavras-chave
E-loyalty E-satisfaction E-trust Price Website design Selection of brands