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A business model for an entertainment solution to the in-vehicle infotainment industry
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Orientador(es)
Resumo(s)
The evolution of mobile technologies that make its presence something ubiquitous and the idea of internet connectivity in every device, often called as the Internet of Things, are pushing a disruption in other industry: the in-vehicle infotainment (IVI). Many companies are trying to enter this new industry that comprises information (weather, news, location services) and entertainment solutions in just one. For that purpose, company X developed a new entertainment solution and intends to bring it to market. This Work Project focuses on creating a business model and an entry mode for the company.
Descrição
Palavras-chave
Entry Mode Business model Strategy In-vehicle infotainment