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An internationalisation research project into the German market for the Portuguese canned seafood company COFACO.
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Autores
Orientador(es)
Resumo(s)
This project is aimed to analyse the German market of canned fish, in order to find out if there
is potential of entering the market for the Portuguese canned seafood company named
COFACO. The purpose of this foreign market research, carried out for COFACO, is to
highlight the main key aspects of the current German seafood market, founded out through a
deep analysis. Moreover, the work project is also aimed to give the company suggestions
regarding the Brand, the Product and the Distribution strategy to implement in order to
succeed, once considered the opportunity to enter the market.
Descrição
Palavras-chave
Canned seafood/fish COFACO Tuna fish German fish market