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Strategic design of There App’s business model: From product to multi-sided platform
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Resumo(s)
The following work project illustrates the strategic issues There App, a mobile
application, faces regarding the opportunity to expand from its current state as a product
to a multisided platform. Initially, a market analysis is performed to identify the ideal
customer groups to be integrated in the platform. Strategic design issues are then
discussed on how to best match its value proposition with the identified market
opportunity. Suggestions on how the company should organize its resources and
operational processes to best deliver on its value proposition complete the work.
Descrição
Palavras-chave
There App Multi-sided platform Strategic platform design Business model analysis Mobile live video streaming program Startup