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Decision factors of corporate venturing strategies build
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.85 MB | Adobe PDF |
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Resumo(s)
This field lab is exploring decision parameters of different corporate venturing strategies asking
when which strategy leads to the most effective outcome in the context of corporate innovation.
The following paper has its focus on the decisions for “build” in the business environment,
wherefore it covers “corporate venture building”, giving a definition, an overview of the
decision factors and a use case. A framework for when to decide on which strategy to use was
established by evaluating self-conducted expert interviews and data from literature.
Descrição
Palavras-chave
Corporate innovation Corporate venturing strategies Venture building Corporate venture capital Venture partnerships Open innovation