Decision factors of corporate venturing strategies build

Abstract

This field lab is exploring decision parameters of different corporate venturing strategies asking when which strategy leads to the most effective outcome in the context of corporate innovation. The following paper has its focus on the decisions for “build” in the business environment, wherefore it covers “corporate venture building”, giving a definition, an overview of the decision factors and a use case. A framework for when to decide on which strategy to use was established by evaluating self-conducted expert interviews and data from literature.