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Decision factors of corporate venturing strategies: build, buy or partner
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.5 MB | Adobe PDF |
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Resumo(s)
This field lab is exploring decision parameters of different corporate venturing strategies asking
when which strategy leads to the most effective outcome in the context of corporate innovation.
Hence, the objectives are to explore the decisions for “build”, “buy”, and “partner” in the
business environment, wherefore each individual part covers one of the respective strategies,
giving a definition, an overview of the decision factors and a use case. A framework for when
to decide on which strategy to use was established by evaluating self-conducted expert
interviews and data from literature.
Descrição
Palavras-chave
Corporate innovation Corporate venturing strategies Venture building Corporate venture capital Venture partnerships Open innovation