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Zon-Optimus merger: case study: the rise of a major player in the Portuguese telecom/media market
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Resumo(s)
The present Work Project was performed as a Case Study, analysing the merger
between Zon, a leading Portuguese Pay TV operator and Optimus, the third largest
mobile company in Portugal. The Case Study was developed with the purpose of
understanding the value creation of the Zon-Optimus merger, being analysed the: (i)
industry trends, (ii) parties’ contribution, (iii) pre-merger events, (iv) merger rationale, (v) deal structure and valuation, (vi) competition authority decision and (vii)
competitive advantages and future strategy. Was also attached a Teaching Note where
synergies, implied valuations, exchange ratios, shareholder agreements, swot analysis, among others, were duly analysed.
Descrição
Palavras-chave
Multiple play trend Operational and network efficiency Consolidation Competitive advantage