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The impact of founders´ personal characteristics on fundraising success in early-stage entrepreneurship
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| 1.26 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Launching a successful entrepreneurial project is one of biggest challenges entrepreneurs face.
Therefore, research has already explored success factors of early-stage entrepreneurs and
uncovered several biographical characteristics of founders, that positively impact a project's
performance. As access to capital is one of the key drivers for early start-up success, this study
specifically aims to expand existing knowledge by examining whether biographical
characteristics have an impact on the founder's ability to raise funds when launching a
crowdfunding campaign on the Kickstarter platform. By analyzing 247 design projects in
Germany, we find that four characteristics influence the founder's ability to raise capital in a
crowdfunding setting.
Descrição
Palavras-chave
Entrepreneurship Crowdfunding Germany Kickstarter Founder