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Portuguese SME - field lab on internationalisation the case opf bakery goods in France
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.9 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Company B is a family-led micro company that originated in Sintra, Portugal and is a
manufacturer specialising in bakery goods operating in the Portuguese food industry. The project
is structured to analyse four main areas: the company’s situational analysis, the external
environment surrounding Company B, the market selection for internationalisation, and an
implementation plan for Company B to realise successful internationalisation. First, an
international market selection process was conducted to establish the countries with the highest
potential, subsequently France, Germany, Norway, Spain and the United States of America; in
this report, only one for France is presented, being the highest potential market. Finally, an
implementation plan was conducted, including details for marketing and financial forecasting
for France. This paper also includes a literature review on International Entry Mode Selection.
Keywords: Internationalisation, Market Entry Strategy, International Market Selection,
Strategic Analysis, Industry Analysis, France
Descrição
Palavras-chave
Internationalization Market entry strategy International market selection Strategic analysis Industry analysis France