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Business in practice: how early success fosters unforeseen setbacks
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| 685.13 KB | Adobe PDF |
Orientador(es)
Resumo(s)
Electrification of vehicles has gained increasing preponderance over the last few years. If, on
the one hand, it denotes the urgency and attention towards a more sustainable future, for
companies in the sector it means a higher volatility in terms of workflows and team
management, in order to keep up with the latest technologies and to not fall short of other
competitors. Throughout this project, it will be simulated a real-life scenario describing the
electrification journey of a company, the most significant challenges that are faced along this
path and its customized cost-leadership strategy to conquer this emerging disruption market.
Descrição
Palavras-chave
Esg integration Sustainability of competitive advantage Automotive industry Apply theory in practice Business simulation Develop a business strategy Reflective practice Interdependencies across business functions