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Managing a virtual automotive company - a personal reflection and firm analysis of business in practice by industrymasters
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Resumo(s)
v The main objectives of this paper are to personally reflect on critical incidents
throughout the three weeks of Business in Practice with support from research and academic
sessions, and analyze the business performance of the simulated virtual automotive company
in the Innovation, Operations, and Finance departments, making comparisons with real and
successful car manufacturers and correlating the functions of the different departments.
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Palavras-chave
Apply theory in practice Business simulation Develop a business strategy Integrate and coordinate decisions across Business Functions Managing a business Reflective practice Sustainability and esg Team dynamics Working in teams Business in practice