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Enhancing visitor experience in museums and monuments through technology: consumer demand
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Resumo(s)
This thesis intends to analyze the use of technology in museums and monuments to
strengthen the tourism experience, with emphasis on Portugal. Previous literature tackles this
subject on a broad basis, an issue this thesis addresses. Hence, how can Turismo de Portugal
enhance visitor experience in museums and monuments through technology? We advocate for
Portugal’s museums and monuments to explore the value of technology in today’s world. By
surveying related consumers, we demonstrate there is demand for technological enhancements
within cultural spaces. The significance of this study is that it informs our theoretical understanding
that visitors wish for technology in cultural sites.
Descrição
Palavras-chave
Consumer Tourism Public policy Technology Virtual reality Augmented reality Museums Monuments Mixed media Binaural