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U.dream goes to market: an analysis of the financial impacts of commercialising u.purpose & crescer com consciência and project wrap-up
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| 1.94 MB | Adobe PDF |
Orientador(es)
Resumo(s)
U.Dream is a social enterprise targeted at developing social leadership skills. It recently
launched U.Purpose (service) and Crescer com Consciência (product) aiming to ensure future
financial sustainability. However, these were launched without conducting a thorough market
research and clear guiding strategy. The focus of this project is to assess the attractiveness of
the CSR and children’s book markets and U.Dream’s current strategy, providing a strategic
revision. From a financial standpoint, U.Purpose has the highest potential, with evident future
opportunities. Both projects showcase potential to financially sustain U.Dream, namely through
diversification benefits and a strong alignment with the social value delivered.
Descrição
Palavras-chave
Social enterprise Finance Social impact Management Social consulting Strategy consulting