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Transition to a greener fashion:how and why main brands are moving towardsa more sustainable business
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| 4.86 MB | Adobe PDF |
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Resumo(s)
The fashion industry has long been identified as a main driver of systemic
environmental damage. Especially for so-called “fast fashion” giants that operate on a strategic
model based on both overproduction and overconsumption. As environmental concerns become
ever more relevant in public discourse, several key corporate players have taken steps to reduce
their environmental impact and make their supply chains more sustainable.
In order to investigate on this matter, we readapt existing research frameworks to measure the
economic and sustainability performance, and their correlation, of eight-company sample selected
among the great fast-fashion “giants” and evaluate their commitment to sustainability issues.
Descrição
Palavras-chave
Sustainability Fashion Corporate social responsibility Fast fashion Economic growth