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Business plan Hungry4pasta products & services, marketing & branding strategy, go-to-market strategy, conclusions & limitation
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 19.82 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The covid-19 pandemic accelerated a new way of consuming meals due to the coercion of
staying home. Among the current business models, the dark kitchen one is particularly
noticeable given that they are expected to be leading the way in the next generation of delivery focused businesses. The first part of the business plan focuses on the Products and Services
which Hungy4Pasta provides to its customers. Furthermore, the paper will deep dive into the
Marketing and Branding Strategy. Lastly, the Go-to-Market Strategy defines how sales will be
obtained, on both segments, B2B and B2C.
Descrição
Palavras-chave
Strategy Growth Entrepreneurship Digitization Entrepreneurial finance Marketing plan Financial plan Branding Lean startup Food and beverage industry Business model canvas Cloud kitchen Pasta Go-to market strategy