Autores
Orientador(es)
Resumo(s)
This thesis represents the intensive work of three weeks simulation project. Our aim
is to transform the car manufacturing company Jawda to develop electric cars. We
ensured that the transition would be sustainable in the future and adapted to consumer
preferences and needs. This project holds a dear place in my heart as it offered a
comprehensive experience, by integrating the academic world into the simulation
challenges. Lastly, I would like to thank you for your dedicated time to read my thesis
and I hope it meets your expectation.
Descrição
Palavras-chave
Marketing Swot analysis Situation analysis Operations Pestel analysis Market segmentation Marketing mix Business simulation Managing a business Reflective practice Sustainability and eEsg Team dynamics Strategy Operations preformance Operations
