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Internationalization of born digitals - a literature review on the determinants of internationalization speed
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Resumo(s)
The Business Project developed a country selection framework and a go-to-market strategy for
the DACH region for Nova Talent. In anticipation of an expansion into other countries, the
question remained how quickly Nova should expand globally. Thus, the Work Project examines
the determinants of internationalization speed of born digitals - firms that can internationalize
immediately after inception and have instantaneous access to global markets. Therefore, this
thesis provides a comprehensive overview of the concept of internationalization speed and its
drivers. Based on this, recommendations are given to future research on born digitals and to
Nova on its further expansion strategy.
Descrição
Palavras-chave
Internationalization speed Global expansion Born digitals Determinants of speed CEMS MIM