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Comunidade Spotify - Novas Funcionalidades para potencialização da experiência social na plataforma de streaming de música
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Na era dos dispositivos móveis com acesso praticamente ilimitado à internet, a qualquer momento e em qualquer lugar, a música, enquanto recurso de formação da experiência social, torna-se omnipresente na vida cotidiana das pessoas, sobretudo por meio do streaming de música. Atrelado a isto, vivencia-se atualmente uma sociedade cada vez mais conectada a plataformas de redes sociais, as quais influenciam significativamente a experiência e exploração musical ao permitir a mobilização da música como objeto social. Neste cenário, o serviço de streaming de música Spotify, apesar de ser o mais popular do mundo com quase meio bilhão de usuários, possui uma gama de recursos sociais muito limitados e uma arquitetura que favorece uma experiência individual. Deste modo, com base no processo de design centrado no ser humano e a abordagem do design thinking, este projeto dedicou-se ao desenvolvimento de um protótipo de alta fidelidade do que viria a ser o Comunidade Spotify: um conjunto de funcionalidades sociais para a plataforma.
In the era of mobile devices with practically unlimited access to the internet, anytime and anywhere, music as a tool for the formation of social experience becomes omnipresent in people's daily lives, especially through music streaming. Linked to this, at present times society has become increasingly connected to social media platforms, which significantly influences the musical experience and exploration by allowing the mobilization of music as a social object. In this scenario, the music streaming service Spotify, despite being the most popular in the world, with almost half a billion users, has a very limited range of social features and an architecture that favors an individual experience. Thus, based on the human-centered design process and the design thinking approach, this project aimed to the develop a high-fidelity prototype of what would become the Spotify Community: a set of social features for the platform.
In the era of mobile devices with practically unlimited access to the internet, anytime and anywhere, music as a tool for the formation of social experience becomes omnipresent in people's daily lives, especially through music streaming. Linked to this, at present times society has become increasingly connected to social media platforms, which significantly influences the musical experience and exploration by allowing the mobilization of music as a social object. In this scenario, the music streaming service Spotify, despite being the most popular in the world, with almost half a billion users, has a very limited range of social features and an architecture that favors an individual experience. Thus, based on the human-centered design process and the design thinking approach, this project aimed to the develop a high-fidelity prototype of what would become the Spotify Community: a set of social features for the platform.
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Spotify Design thinking Design centrado no ser humano Streaming de música Redes sociais Human-centered design process Music streaming Social networks