A carregar...
Publicação
Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.99 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
With Chinese Gen Z gaining in purchasing power, this generation’s needs and wants in the
luxury goods market need to be attended to. This consumer base shows to approach the luxury
world through a unique set of drivers when it comes to making purchasing decisions. By
identifying said drivers and providing first-hand insights into Chinese Gen Z luxury buyers, this
Work Project aims to provide insight and set a research base on how to motivate this generation
towards making luxury goods purchases.
Descrição
Palavras-chave
Chinese Gen Z Luxury Purchase Drivers CEMS MIM