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Servitization in Germany's healthcare industry: how are macro factors contributing to its validity
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Resumo(s)
With the changing environment in the German healthcare sector, new business
models such as Servitization emerged to address the customer needs in a more developed way
than current models. While Servitization has many benefits, it can only work in an
environment where macro factors support its economic validity. The market is dominated by
cost pressure and a lack of digital infrastructure. This study analyzes how the most crucial
pain points that slow down Servitization are currently developing and addresses the future
outlook.
Descrição
Palavras-chave
Servitization Healthcare Pss Theory CEMS MIM