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Determinants for sustainable consumer behavior in retail banking
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Resumo(s)
This study develops a conceptual model of determinants for sustainable consumer behavior, with
the purpose of testing their empirical relevance. The model includes geographical antecedents
which are in direct relationship with these determinants. The results show that relative price and
green product impact are the most important determinants for sustainable consumption behavior,
while social acceptability is less important. Furthermore, gender is a critical antecedent which
influences the relative relevance of determinants. The ongoing shift towards sustainability
requires retail banks to adjust their portfolio of products and services accordingly. However,
retail banks face a lack of awareness for their sustainable initiatives.
Descrição
Palavras-chave
Green Consumer Behavior Determinants For Sustainable Consumption Retail Banking CEMS MIM