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Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
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| 2.43 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In this work project, the use of digital public diplomacy is examined
as a means of enhancing the image of Portugal through initiatives
conducted by MNE. I examine the use of Artificial Intelligence in
digital public diplomacy. The project aims to transform DPD by
developing an AI-powered tool to assist MNE in evaluating
multiple initiatives. The tool is designed to provide continuous
evaluation reports of public perception of MNE's initiatives based
on data obtained from social media platform, namely Twitter. This
report provides an overview of the prototype, an explanation of
methodology, ethical considerations, and a manual guide.
Descrição
Palavras-chave
New product development Artificial intelligence Digital diplomacy Public diplomacy Event evaluation